About Us


About the Company

PT Matahari Putra Prima Tbk (“MPPA” or “the Company”) was established on March 11, 1986 based on Notarial Deed No. 30 by Notary Budiarti Karnadi, S.H., and obtained approval on July 26, 1986. The Company's Articles of Association have undergone several amendments with the latest amendment stated in the Deed of Statement of Partial Resolution of the Annual General Meeting of Shareholders drawn up by Notary Sriwi Bawana Nawaksari, S.H., M.Kn, No. 31 dated May 8, 2024. These amendments have been approved by the Ministry of Law and Human Rights of the Republic of Indonesia through Decree No. AHU-0030874.AH.01.02.TAHUN 2024 dated May 8, 2024.

The Company's main business activities, as stipulated in its Articles of Association, include trading various products, including food, beverages, clothing, household goods, and medical equipment through supermarkets, hypermarkets, and community-based stores. Since 2012, the Company has focused its business strategy on the modern retail segment or Fast-Moving Consumer Goods (FMCG). In the following six years, the Company recorded significant growth by operating 219 stores in 2018 and introducing the Hyfresh supermarket concept in 2019.

In the 2020 pandemic, MPPA accelerated its digital transformation through the development of platforms such as Hypermart Online, Chat & Shop, Park & Pickup, and integration with national marketplaces. This step strengthened MPPA's retail strategy to stay close to consumers and provide quality fresh products.

The company became the first retailer in Indonesia to obtain national halal certification from BPJPH for multi-format stores, distribution centers, and head offices. In 2023, MPPA strengthened its focus on consumer retail by implementing cost efficiencies, improving inventory management, and revitalizing Hypermart stores in line with market dynamics and customer needs.

The transformation is continued in 2024 through store design modernization, operational efficiency improvements, and the use of data analytics to enhance the shopping experience. Entering 2025, the Company continues the strategic transformation by rebranding Hypermart, including the launch of a new logo, as a manifestation of its commitment to be more relevant, modern, and closer to consumers. The rebranding is an important milestone in the Company's journey to strengthen its brand identity and support sustainable business growth.


Company Profile
Category Description
Name PT Matahari Putra Prima Tbk.
Establishment Year 1986
Legal Basis of Appointment Notarial Deed by Budiarti Karnadi, S.H., Notary No. 30, dated March 11, 1986, and was approved by the Minister of Justice of the Republic of Indonesia in its Excerpt Decision Letter dated July 26, 1986, No. C2-5238.HT.01-01.Th.86.
Business Activities Engaging in the trading of diverse goods, primarily focusing on food, beverage, and tobacco. This includes operations in minimarkets, supermarkets, and hypermarkets, with the potential to retail various non-food items such as clothing, household furniture, children's toys, cosmetics, pharmaceuticals (medicines), and medical devices.
Markets Served The Company’s market share extends across community and family segments, particularly in the middle to uppermiddle-class, which is spread across the nation, in both metropolitan cities and smaller urban centers. MPPA’s retail stores are strategically positioned in shopping centers (malls) and standalone locations.
Exchange Listing Year 1992
Share Code MPPA

Vision

Becoming the leading customer centric omni-channel retailer in Indonesia.


Mission

Our obsession is to deliver happiness in every shopping visit by providing quality products, excellence services and affordable prices.